Using Social Media Effectively Requires That You Take It Seriously

Keith McBride on July 25, 2016 in Marketing

(Photo by Jason Howie) I was at a conference last month, and something that struck me as very odd happened during one speaker’s presentation. She was talking about (among other things) the importance of calling attention to the community development success stories in your town & neighborhood, and her first…


What Freeport’s Businesses Need to Know About PokemonGo

Keith McBride on July 12, 2016 in Experiential Retail, Marketing

Picture by user:  Eduardo Woo. If you haven’t heard of it yet, you probably will soon.  PokemonGo is a game, downloaded for free to phone or tablet.  Nothing groundbreaking, so far.  There are thousands of those. This game is currently the most downloaded app on both the Android and…


Being Online vs. Having Internet Presence

Keith McBride on July 25, 2013 in Marketing

Business owners often ask how they can take advantage of internet sites and social media to increase traffic to their business.  By now, most businesses are aware of sites like facebook and twitter, and maybe they’ve even explored Google Search Engine Optimization (“SEO”) to improve their visibility.  These options are…