Marketing

1 2
 
 
 

Retail is Changing. What is Freeport Doing About That?

Keith McBride on September 05, 2019 in Ec. Dev. Challenges, Experiential Retail, Marketing, Strategic Planning

Both the taxable retail sales data and anecdotal evidence from local retailers supports the conclusion that online retail shopping is impacting brick and mortar retail sales, but it’s only a part of the story, especially in Freeport. For example, despite the decline in retail sales and the prevailing narrative about…

 

Using Social Media Effectively Requires That You Take It Seriously

Keith McBride on July 25, 2016 in Marketing

(Photo by Jason Howie) I was at a conference last month, and something that struck me as very odd happened during one speaker’s presentation. She was talking about (among other things) the importance of calling attention to the community development success stories in your town & neighborhood, and her first…

 

What Freeport’s Businesses Need to Know About PokemonGo

Keith McBride on July 12, 2016 in Experiential Retail, Marketing

Picture by flickr.com user:  Eduardo Woo. If you haven’t heard of it yet, you probably will soon.  PokemonGo is a game, downloaded for free to phone or tablet.  Nothing groundbreaking, so far.  There are thousands of those. This game is currently the most downloaded app on both the Android and…