Introduction

When diving into the vibrant world of K-pop, it's crucial to scrutinize and challenge common misconceptions to gain a more nuanced understanding. In this article, we will explore and refute several popular beliefs about K-pop, diving into the logos, success, and talent of groups across generations. This analysis aims to break down the rigid barriers that some fans have built around K-pop’s leading companies and groups, to celebrate the evolving legacy of this genre.

Hybe’s Place in the Big 3

A common argument among K-pop enthusiasts is that Hybe will never become part of the Big 3. The claim is perpetuated by the belief that the Big 3 consists solely of SM Entertainment, YG Entertainment, and JYP Entertainment, with Hybe being an outsider. However, a quick look into the history of the music industry reveals a different narrative.

The Rise of DSP Media

Let's take a journey back to the early 1990s. DSP Media, a company founded in 1991, was once considered part of the Big 3 along with SM Entertainment and JYP Entertainment. Here’s a closer look at DSP Media’s roster:

DSP Media still includes acts like Kard, Mirae, and Young Posse, showcasing its continued relevance today. Its past successes include 1st generation groups such as Sechs Kies and Fin.K.L, and even iconic soloists like Lee Hyori. Girl groups like Kara, Rainbow, and April also emerged under DSP's management.

What’s even more intriguing is that DSP Media was originally one of the Big 3, with SM, JYP, and DSP forming the group. Over time, the emergence of YG Entertainment, with its phenomenal groups like Big Bang and 2NE1, worked its way into the Big 3 title, pushing DSP Media to the side. Yet, its historical context is a reminder that the Big 3 has never been a static, inflexible group. It’s more about the success of the moment.

Misconceptions About K-pop Groups

Another prevalent belief is that each K-pop group has paved the way on its own, mostly when it comes to mainstream success. However, it's more accurate to say that specific groups have had a larger impact on K-pop's trajectory than others.

The Impact of BTS, BlackPink, and Psy

When discussing the influence of K-pop on the general population, it’s undeniable that groups like BTS, BlackPink, and Psy have played a central role. A significant portion of K-pop fans, 90%, discovered the genre through these groups. Other 2nd generation groups like Wonder Girls, 2NE1, and Big Bang may have made their contributions, but these were mainly supplementary to the mainstream impact of BTS, BlackPink, and Psy.

The Importance of Vocal Technique and Vocal Colour

There’s a common belief that vocal technique is the most crucial aspect of singing, and that vocal colour is secondary. While technical proficiency is undoubtedly essential, a pleasing vocal colour and tonality are equally important.

Technical skills like hitting high notes and having a wide vocal range are necessary, but they must be complemented by a pleasing tone. A singer with impeccable technique but a displeasing vocal colour would be less appealing to audiences compared to someone with slightly less technique but a more pleasing sound.

4th Generation Groups’ Talent

Another misconception is that 4th generation groups lack the talent of previous generations. This claim is easily debunked with examples from current acts:

Stray Kids and ITZY Everglow

Stray Kids, for instance, features one of the best rap lines that the entire K-pop world has seen. ITZY, Everglow, and Billie showcase exceptional dance skills that often outshine those from 3rd and 2nd generation groups. Aespa and NMIXX have vocal lines that can rival, if not surpass, those of 3rd generation groups.

Stray Kids: They have one of the best rap lines in K-pop. ITZY and Everglow: Their dance lines are outstanding. Aespa and NMIXX: Their vocal lines are among the best in K-pop.

The Case of G-Friend and Red Velvet

G-Friend and Red Velvet are often praised for their vocal lines, with some even claiming they are the best in their generation. While it’s true that Wendy and Yuju are outstanding vocalists, the groups as a whole do not necessarily justify such high praise.

Without Wendy, Red Velvet would significantly lose its vocal strength. Seulgi’s performance is exceptional, but she is still an average main vocalist material, and the rest of the group members fall below her in terms of vocal prowess. Similarly, G-Friend’s vocal line is weak without Yuju, with all members being average or below average vocalists.

It’s important to note that only MAMAMOO and SNSD can be considered all-vocal groups, with all members being above average vocalists.

As fans, we owe it to ourselves to break down these barriers and appreciate the evolving talent within K-pop. This not only enriches our understanding of the genre but also celebrates the diversity and innovation that continue to define K-pop.