July, 2016


Using Social Media Effectively Requires That You Take It Seriously

Keith McBride on July 25, 2016 in Marketing

(Photo by Jason Howie) I was at a conference last month, and something that struck me as very odd happened during one speaker’s presentation. She was talking about (among other things) the importance of calling attention to the community development success stories in your town & neighborhood, and her first…


What Freeport’s Businesses Need to Know About PokemonGo

Keith McBride on July 12, 2016 in Experiential Retail, Marketing

Picture by flickr.com user:  Eduardo Woo. If you haven’t heard of it yet, you probably will soon.  PokemonGo is a game, downloaded for free to phone or tablet.  Nothing groundbreaking, so far.  There are thousands of those. This game is currently the most downloaded app on both the Android and…


Freeport’s Public-Private Economic Development Partnership

Keith McBride on July 06, 2016 in Practicing Ec. Dev.

In the past, we’ve discussed the economic development structure in Freeport with our town council, but this year (and last year, as well) our workshop discussion did not touch on the issue.  While I’m glad to direct our conversation at whatever issues/questions the council finds most beneficial to their decision-making…